# P&G has signed a multi-year partnership with the Women's National Basketball Association.

*business · news · 2026-04-07 · MarketScreener*

## Key points

- Procter & Gamble signed a multi-year partnership with the WNBA covering multiple brands.
- The partnership expands beyond Mielle to include Secret deodorant and Olay skincare.
- Players A'ja Wilson and Paige Bueckers are specifically involved in the new collaborations.
- Tampax will join the partnership brands starting with the WNBA draft later this year.
- Additional P&G brands like Downy, Gillette Venus, Olay, and Tide will be added during the season.

**Companies:** Procter & Gamble
**Countries:** United States

[Read the full story on MarketScreener](https://www.marketscreener.com/news/procter-gamble-signs-multi-brand-partnership-with-wnba-ce7e51d3d081f321)

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