business / news / / HotNewHipHop
SNKRS launched in 2015 and became the primary way Nike handled limited sneaker releases at scale.
Nike has laid off the entire SNKRS engineering team responsible for its sneaker release platform.
KEY POINTS
- The SNKRS app regularly handled up to 100 million competing users during high-demand sneaker releases.
- SNKRS introduced draw-based raffles, digital queues, and location-based drops to sneaker launches.
- The SNKRS infrastructure was unique in the industry, supporting launch day traffic akin to DDOS attacks.
COMPANIES
Summarized by Newsio from HotNewHipHop. How we summarize →