# SNKRS launched in 2015 and became the primary way Nike handled limited sneaker releases at scale.

*business · news · 2026-05-09 · HotNewHipHop*

## Key points

- Nike has laid off the entire SNKRS engineering team responsible for its sneaker release platform.
- The SNKRS app regularly handled up to 100 million competing users during high-demand sneaker releases.
- SNKRS introduced draw-based raffles, digital queues, and location-based drops to sneaker launches.
- The SNKRS infrastructure was unique in the industry, supporting launch day traffic akin to DDOS attacks.

**Companies:** Nike
**Countries:** United States

[Read the full story on HotNewHipHop](https://www.hotnewhiphop.com/994252-nike-laid-off-snkrs-team-sneaker-news)

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