business / news / / The Boston Globe
Chief Executive Officer Aaron Cain told Converse employees that the brand's strategy will succeed.
Converse plans to focus on its classic Chuck Taylor and Jack Purcell shoes in coming seasons.
KEY POINTS
- Sales at Converse are projected to hit their lowest point since 2011.
- Authentic Brands Group has expressed interest in acquiring Converse if Nike sells it.
- Nike cut demand creation spending by almost 60 percent in its most recent quarter.
COMPANIES
Summarized by Newsio from The Boston Globe. How we summarize →