# Chief Executive Officer Aaron Cain told Converse employees that the brand's strategy will succeed.

*business · news · 2026-05-07 · The Boston Globe*

## Key points

- Converse plans to focus on its classic Chuck Taylor and Jack Purcell shoes in coming seasons.
- Sales at Converse are projected to hit their lowest point since 2011.
- Authentic Brands Group has expressed interest in acquiring Converse if Nike sells it.
- Nike cut demand creation spending by almost 60 percent in its most recent quarter.

**Companies:** Nike Inc., Authentic Brands Group Inc.
**Countries:** United States, China, United Kingdom, France, South Korea

[Read the full story on The Boston Globe](https://www.bostonglobe.com/2026/05/07/business/converse-ceo-sales-ceo/)

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