# Large e-marketplaces like Myntra, Ajio and Amazon, legacy brands like Biba and Libas and D2C brands like Newme also launched speed deliveries.

*business · news · 2026-05-07 · Hindustan Times*

## Key points

- Myntra's M-Now now offers 100,000+ styles from 1,000+ brands in 10 cities and 940 pin codes.
- Knot combines fast fulfilment with AI-led virtual try-ons and try-and-buy at home features.
- Zepto has simplified fashion delivery with improved product info, clear sizing, and a 3-day return window.
- Fashion quick-commerce faces high cash burn, customer retention challenges, and complex execution versus curation platforms.

**Companies:** Amazon, Myntra, Ajio, Biba, Libas, Newme, Zepto, Knot
**Countries:** India

[Read the full story on Hindustan Times](https://www.hindustantimes.com/cities/mumbai-news/quickcommerce-fashion-sales-find-traction-101778179881489.html)

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