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Automotive Brand Loyalty Study reveals which car brands owners return to the most.
Honda leads mass market SUV brand loyalty for the second consecutive year, with 62% retention.
KEY POINTS
- Lexus tops luxury SUV brand loyalty, with over 57% of owners returning to the brand.
- JD Power's study bases loyalty on owners who repurchase the same brand at franchised new car dealers.
- Honda's CR-V is the brand's most frequently repurchased SUV, contributing significantly to its loyalty ranking.
COMPANIES
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