# Apple drove strong growth in the latest quarter (the fourth quarter of 2025) Samsung's mid-range and entry.

*business · news · 2026-04-07 · Benzinga*

## Key points

- Apple expanded its U.S. market share to 69% in Q4 2025, driven by iPhone 16e and 17.
- The $300–$600 smartphone segment grew 27%, benefiting Apple and Google but hurting Samsung and Motorola.
- Samsung's Galaxy S25 gained traction due to AI-focused features and targeted promotions.
- The sub-$300 smartphone segment declined 7%, but Motorola increased its share with new product launches.

**Companies:** Apple, Samsung, Alphabet Inc, Motorola
**Countries:** United States, South Korea

[Read the full story on Benzinga](https://www.benzinga.com/markets/tech/26/04/51674976/apples-iphone-17-dominated-global-sales-q4)

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