# Shares of Varun Beverages are in a bull run, rising 42% from their 52-week low.

*business · news · 2026-05-24 · Business Today*

## Key points

- PepsiCo has extended Varun Beverages' exclusive India bottling license to April 2049, up from 2039.
- Varun Beverages is acquiring The Beverage Company in South Africa, expanding its international footprint.
- VBL plans to add 0.5 million new outlets in CY26, growing from its current 4 million.
- VBL's organic capex for CY26 is projected at Rs 500 crore, with significant FCF improvement expected.
- New products like A-Rush and Sting Classic are exceeding demand expectations despite an aluminium-can shortage.

**Companies:** PepsiCo, Varun Beverages
**Countries:** India, South Africa

[Read the full story on Business Today](https://www.businesstoday.in/markets/stocks/story/varun-beverages-share-price-targets-as-stock-rebounds-42-percent-from-march-low-533037-2026-05-24)

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