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Google faces a fresh UK lawsuit accusing it of abusing its dominance in online display advertising.
A new UK collective action seeks up to £3 billion compensation from Google for advertisers.
KEY POINTS
- The lawsuit claims Google excluded rivals and inflated prices for less effective display advertising.
- All UK advertisers who used Google’s advertising services since October 1, 2015 are included.
- The claim has not yet been formally served to Google, according to Google's spokesperson.
COMPANIES
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