The Oura Ring 5 has been shrunk by 40%.

Honey, they shrunk the smart ring. Oura ring stacks are about to look a lot less chunky after the smart ring-maker announced it downsized its newest wearable by 40%. It’s a feat of shrinkage that Oura said involved redesigning essentially all of the ring’s plumbing (mechanical, electrical, optical, battery and sensing). The Oura Ring 5 apparently won’t sacrifice performance for size, with the company touting its longer battery life and more accurate sensing. A slew of other new features includes a type of activity detection that Oura said is better at detecting low-impact workouts like Pilates, as well as GLP-1 tracking and insights. Oura is also partnering with Counsel Health to offer optional AI health advice for an unknown cost on top of the Ring 5’s $6-per-month subscription. Do One Thing, Do It Well Oura basically makes one product: its rings, plus accessories like chargers. The Finnish startup has dominated the smart-ring scene since launching its first product in 2015. After raising more than $900 million in an October round led by Fidelity Management & Research, Oura had a valuation of $11 billion and said this month that it should have more than 5 million paid members by the end of this quarter. The pressure’s on to keep up its pace after Oura confidentially filed last month for an IPO: Oura is launching its newest ring earlier in its product lifecycle than usual. While the gap between the Ring 3 and Ring 4 was three years, Oura halved that wait to about 1 and a half years for the Ring 5. Oura announced the Ring 5 a day before rival RingConn’s Gen 3 started heading to doorsteps. Ultrahuman’s Ring Pro, meanwhile, is set to start shipping in mid-July.

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