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Starbucks looks to compete in the energy drink market with a coffeehouse touch.
Starbucks launched its new Energy Refreshers line on April 7, 2026.
KEY POINTS
- The Energy Refreshers are handcrafted, barista-made beverages with higher caffeine content than standard menu items.
- This marks Starbucks' official entry into the competitive energy drink market.
- The new drinks are positioned to differentiate Starbucks from traditional canned energy drink competitors.
COMPANIES
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