The drinks giant has confirmed it’s going to be adjusting its pricing and pack strategy to make products more ‘affordable and appealing to customers’ Chief financial officer, John Murphy, said the changes are being made because demand for Coca-Cola products is currently ‘une

Are you more of a Coke, Diet Coke, or Coke Zero kind of person? Regardless of your favourite, you’ll likely notice some big changes coming across the Coca-Cola range in UK supermarkets soon. That’s because the drinks giant has confirmed it’s going to be adjusting its pricing and pack strategy to make products more ‘affordable and appealing to customers’. So what will this mean for fans of the fizzy beverages? Well, according to Coca-Cola’s chief financial officer, John Murphy, you’ll notice some differently sized products and packs appearing on shelves soon. Speaking at the Deutsche Bank consumer conference in Paris, John explained that these changes are being made because demand for Coca-Cola products is currently ‘uneven’. He claimed that consumers earning $50,000 to $60,000 (£37,000 to £45,000) are ‘stretched’ financially, and that the company needs to remain relevant to them. To do this, they’ll need to offer cheaper drinks, which means introducing smaller, single-serve products. While there will be lower-cost items, there will be larger packs and premium items for those looking to spend a little more. This comes after Coca-Cola brought back an 80s-inspired drinks flavour, the Coke Cherry Float. The company also recently made a change to its can format, launching a ‘game-changing’ Superfan can in supermarkets. The cans are different from usual as they are a larger size, containing 500ml instead of the typical 330ml, giving you more of your favourite beverage, but retaining the ‘premium feel’ of a can. In other drinks news, Metro recently carried out its own taste test to find a supermarket own-brand alternative to Coca-Cola, and for Diet Coke, there’s a 28p drink that’s ‘just as good’ as the real thing. For those who prefer the full-fat beverage, a 49p drink also pleased our panel of taste testers just as much as an actual Coke. Arrow MORE: The Fish and chip shop in tiny UK village serving ‘out of this world’ food Arrow MORE: There’s been a subtle change to popular chocolate bars in the UK Arrow MORE: Restaurants across Europe are banning a dinnertime staple — for good reason

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