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The print ad heavily promotes Toyota’s ‘Hybrid Electric Advantage’ The ad highlights a claimed mileage figure of 27.97 km/l.
Toyota's print ad highlights a ₹10.99 lakh starting price alongside prominent hybrid claims.
KEY POINTS
- The actual starting price for the strong hybrid Hyryder variant is ₹16.77 lakh on Toyota's website.
- The ₹10.99 lakh cited refers to the petrol Neo Drive variant, not the promoted strong hybrid.
- Ad presentation blurs pricing clarity, leading buyers to believe the hybrid starts at the lower price.
COMPANIES
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