# The print ad heavily promotes Toyota’s ‘Hybrid Electric Advantage’ The ad highlights a claimed mileage figure of 27.97 km/l.

*robotics · news · 2026-05-07 · Business Today*

## Key points

- Toyota's print ad highlights a ₹10.99 lakh starting price alongside prominent hybrid claims.
- The actual starting price for the strong hybrid Hyryder variant is ₹16.77 lakh on Toyota's website.
- The ₹10.99 lakh cited refers to the petrol Neo Drive variant, not the promoted strong hybrid.
- Ad presentation blurs pricing clarity, leading buyers to believe the hybrid starts at the lower price.

**Companies:** Toyota
**Countries:** India

[Read the full story on Business Today](https://www.businesstoday.in/auto/story/toyota-hybrid-price-confusion-ad-says-rs-10-99-lakh-website-lists-rs-16-77-lakh-530231-2026-05-07)

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