# India is a key innovation hub for Adobe, powering nearly a third of its global innovation.

*genai · news · 2026-05-07 · The Economic Times*

## Key points

- Nearly a third of Adobe's global innovation, including Firefly AI, is now powered from India.
- Adobe is integrating its marketing intelligence directly into Microsoft 365 workflows through new partnerships.
- Google's advanced AI models are being embedded in Adobe's creative tools like Firefly and Photoshop.
- Adobe is collaborating with OpenAI to test ads and debut major Adobe apps within ChatGPT.
- Adobe is advancing 'responsible AI' via the C2PA initiative for greater content transparency.

**Companies:** Adobe, Microsoft, Google, OpenAI
**Countries:** India, United States

[Read the full story on The Economic Times](https://economictimes.indiatimes.com/tech/artificial-intelligence/firms-fixing-workflows-before-deploying-agentic-ai-adobe-india-md/articleshow/130868872.cms)

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