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Reports say Meta is looking to create an AI bot for Instagram that goes on shopping sprees for users.
Meta plans to debut an agentic AI shopping bot on Instagram, codenamed 'Hatch,' in late 2026.
KEY POINTS
- The Hatch bot will let users instruct the AI what items to purchase on their behalf.
- Meta's AI agent is inspired by the OpenClaw agent and is already being trialed internally by staff.
- These agentic tools will be powered by Meta's new Muse Spark LLM, which is multimodal and leverages multiple agents.
- Meta's AI spending surged 35% in Q1 2026, overshadowing its strong revenue growth.
COMPANIES
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