# Varun Beverages stock rose 3.45% to a fresh 52 week high of Rs 222.45 against the previous close of Rs 219.40.

*business · news · 2026-05-22 · Business Today*

## Key points

- PepsiCo extended Varun Beverages' exclusive bottling contract by 10 years, now ending April 2049.
- PepsiCo lifted restrictions, now allowing Varun Beverages to engage in activities beyond special bottling operations.
- The revised exclusive bottling and trademark agreement for India takes effect from May 21, 2026.
- Previous contract limitations requiring Varun Beverages to act only as a PepsiCo SPV are removed.

**Companies:** PepsiCo, Varun Beverages
**Countries:** India, United States

[Read the full story on Business Today](https://www.businesstoday.in/markets/stocks/story/varun-beverages-shares-gain-3-percent-hit-fresh-52-week-high-heres-why-532786-2026-05-22)

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