# Data is often the most valuable digital asset an organisation holds.

*semiconductor · news · 2026-04-10 · CNBC TV18*

## Key points

- Attackers now prioritize targeting enterprise data over infrastructure due to its higher value.
- India’s DPDP Act is driving organisations to overhaul data security, governance, and recovery for AI systems.
- Cyber resilience is now central to IT strategy, especially for AI-driven enterprises with distributed data environments.
- Compliance with the DPDP Act is reframed as an enabler of AI innovation, not just a regulatory constraint.
- Companies like Rubrik provide solutions to ensure AI data remains uncompromised and instantly recoverable after cyber incidents.

**Companies:** Rubrik Inc
**Countries:** India

[Read the full story on CNBC TV18](https://www.cnbctv18.com/technology/digital-personal-data-protection-act-dpdp-act-enterprise-ai-future-framework-views-19883377.htm)

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