business / news / / The Financial Express
The decision came after the Covid-19 pandemic transformed her business.
holiCHIC achieved over 300% growth since 2021, expanding far beyond its initial customer base.
KEY POINTS
- Rao pivoted holiCHIC to sell Indian-fabric face masks and loungewear during the pandemic.
- holiCHIC reached major retail platforms like Nordstrom and Amazon Fashion after rapid post-pandemic growth.
- The brand identified and capitalized on a gap for everyday South Asian-inspired fashion in the US market.
- holiCHIC has recorded nearly 100% annual sales growth and surpassed $1 million in annual sales.
COMPANIES
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