# The decision came after the Covid-19 pandemic transformed her business.

*business · news · 2026-05-01 · The Financial Express*

## Key points

- holiCHIC achieved over 300% growth since 2021, expanding far beyond its initial customer base.
- Rao pivoted holiCHIC to sell Indian-fabric face masks and loungewear during the pandemic.
- holiCHIC reached major retail platforms like Nordstrom and Amazon Fashion after rapid post-pandemic growth.
- The brand identified and capitalized on a gap for everyday South Asian-inspired fashion in the US market.
- holiCHIC has recorded nearly 100% annual sales growth and surpassed $1 million in annual sales.

**Companies:** holiCHIC
**Countries:** United States, India

[Read the full story on The Financial Express](https://www.financialexpress.com/trending/who-is-megha-raonbspex-citigroup-employeenbspwho-now-runsnbspmillion-dollar-fashion-business/4224661/)

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