# It raised its price target on shares to $196 from $195, implying roughly 17.7% upside.

*fintech · news · 2026-04-07 · CNBC*

## Key points

- UBS upgraded Morgan Stanley to buy and raised its price target to $196 per share.
- Morgan Stanley will partner with Zerohash in 2025 to expand crypto services.
- UBS believes deregulation benefits are not yet priced into Morgan Stanley shares versus peers.
- UBS expects Morgan Stanley to outperform its medium-term targets despite recent share declines.

**Companies:** Morgan Stanley, JPMorgan Chase, Bank of America, UBS
**Countries:** United States, Iran

[Read the full story on CNBC](https://www.cnbc.com/2026/04/07/time-to-buy-shares-of-morgan-stanley-says-ubs.html)

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